Expanding Market Access:
Aggregating
REC’s from Local Installations
BACKGROUND: Along with the energy they produce,
renewable system owners can also sell the attributes associated with their
output to a different entity than the one acquiring the energy. These
secondary markets can accommodate a wide range of renewable energy
producers, from nationally prominent wind developers to residential owners
of PV systems. In Wisconsin, utility-run “green pricing programs’, which are
voluntary in nature, funnel customer dollars to support renewable energy
installations that would not otherwise ave been constructed, due to their
higher cost. In fact, several Wisconsin utilities were, until recently,
active aggregators of solar electricity generated by their customers,
acquiring their attributes through special buyback rates. But with the
discontinuation of these solar initiatives, renewable energy producers must
look to other entities to aggregate their REC’s and market them effectively.
PROBLEMS:
- As a result of slumping
natural gas prices, utilities have had to increase their renewable premiums,
even though the cost of the renewable energy remained the same. Current and
prospective subscribers have no control over the cost of sponsoring new
renewables.
- Along with the increasingly unsatisfactory
economics of buying renewable energy from utilities, customers are
frustrated by the lack of local content in these programs. These programs do
not effectively channel customer dollars into independent renewable energy
businesses.
OPPORTUNITY: Nothing in
Wisconsin law prevents a unregulated entity from aggregating REC’s from
owners of active systems and marketing them directly to utility customers.
Virtually every owner of a small wind turbine or a solar hot water system
have RECs to market, as do many solar electric system owners. These
RECs can be blended with those from lower-cost hydro and biogas projects to
hold down the premium. From a customer’s standpoint, purchasing RECs from a
nonutility aggregator has two advantages over subscribing to a green pricing
program:
-
Premium size should remain constant
-
The
offering could be 100% sourced in Wisconsin, with the possibility of
different resource options depending on location and price.
PROGNOSIS: Sources of RECs abound in Wisconsin. The key is to
develop a business plan that relies as much as possible on existing
mechanisms for customer aggregation (e.g., schools, churches, local
governments)
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