From a story on WKBT, La Crosse:

EAU CLAIRE, Wis. — The group advocating for a new series of high-voltage power lines has filed an application for a line that would cross the Mississippi River near Alma.

CapX2020, a partnership of 11 utility companies, filed a Certificate of Public Convenience and Necessity application with the Public Service Commission of Wisconsin (PSC).

The proposed Wisconsin section Hampton-Rochester-La Crosse power line would begin near Alma, cross the Mississippi River and run 40-55 miles until it connects with an 80-90 mile segment in Minnesota.

“The project will improve reliability in the La Crosse and surrounding rural areas as well as improve access to generation,” says Priti Patel, CapX2020 co-director. “It will also ensure that local communities and customers continue to enjoy reliable access to affordable electricity.”

The 345 kV line will be constructed with single-pole steel structures spaced approximately 800 to 1,000 feet apart. Project construction is expected to begin in 2013, and the line will be energized in 2015.