From a page on the Web site of We Energies:

This program assists qualified not-for-profit customers install solar water-heating systems. Customer incentives are provided from We Energies Renewable Energy Development Program. The incentive amount is a dollar-for-dollar match of the Focus on Energy Solar Water-Heating System Cash-back Reward Program or the Solar Water-Heating Implementation Grant for larger systems. Supporting solar water-heating system installations helps We Energies demonstrate to customers the benefits of solar water-heating energy systems.

Eligibility: Applicants must be We Energies retail electric customers located in Wisconsin, and one of the following:

+ Not-for-profit organization.
+ Not-for-profit educational/academic institution, unit of government, or special district or authority defined as government under Wisconsin law.