From Sustainable Eau Claire’s EcoTeam page:
EcoTeams are designed to help people make voluntary changes in the way they interact with the environment. If you’re like many people, you have a vague idea of what you should be doing to reduce your environmental footprint, but you don’t know where to begin. The EcoTeam resources will assist you in translating your desire to do the right thing into a program of environmental action that will make a difference.