From a media release issued by SC Johnson:

RACINE, Wis., Oct 17, 2008 /PRNewswire via COMTEX/ — Innovation isn’t just the hallmark of SC Johnson’s products, it’s also fundamental to how its products are made. That’s why when consumers reach for a can of Pledge(R) furniture polish produced with green energy, or a Ziploc(R) bag made with wind power, they can feel good knowing their purchase is from a company that’s doing what’s right for people and the planet.

In fact, one in every two U.S. households(1) is making a difference by using an SC Johnson product around their home, such as Windex(R), Pledge(R), Ziploc(R), Glade(R), Raid(R) or Scrubbing Bubbles(R), all of which are made using renewable energy. That’s nearly 57 percent of U.S. households — or 66.2 million families — making a difference when they buy SC Johnson products.

This important point of difference is highlighted in a new advertisement from SC Johnson, featuring company Chairman and CEO Fisk Johnson. The ad highlights the company’s innovative use of clean and efficient alternative energy sources at its manufacturing operations in Michigan and Wisconsin, and in Medan, Indonesia. “We’re reducing greenhouse gases all over the world,” Johnson says in the 30-second television spot airing in the United States. “So when you reach for Windex(R), Pledge(R), or any SC Johnson product, you can feel good about it.”

Among the alternative energy innovations highlighted in the ad are:

— SC Johnson’s use of wind power electricity for its Bay City, Michigan factory that produces Ziploc(R) brand products, a move that replaces almost half the factory’s annual purchase of coal-fired electricity and helps keep 29,500 tons of carbon dioxide out of the atmosphere annually.

— Its use of cogeneration turbines to produce green energy utilizing methane piped in from a local public landfill as well as natural gas. SC Johnson’s cogeneration turbines generate the entire average daily base-load electrical demand of its largest global plant, in Racine, Wisconsin.

— The company’s construction in Medan, Indonesia of an innovative burner/boiler system that runs on palm shells, the remaining waste of the palm oil industry. By transferring this former waste product into a fuel source, the system has cut greenhouse gas emissions at the Medan factory by more than 15 percent and reduced use of diesel fuel by 60 percent.