Madison Gas & Electric’s “Renewable Energy Rider” Ready for Action

Madison Gas & Electric’s “Renewable Energy Rider” Ready for Action

Madison Gas & Electric is now offering a first-in-Wisconsin opportunity for its business and institutional customers to access clean, renewable energy.

Called the “Renewable Energy Rider,” the program allows Madison Gas & Electric (MGE), a local investor-owned utility, to enter specific contracts with existing or new customers in which MGE will provide a dedicated renewable energy project to that customer.
This program follows a dramatic uptick in corporate and local government interest in renewable energy across America.  It enables these customers (more than 4,000 MGE customers in total are eligible) to directly pay for the sourcing of solar, wind, bioenergy, or other renewable energy on their electric bill, and to source that energy from additional and new projects if the customer desires.
RENEW Wisconsin has developed a two-page fact sheet for interested customers and stakeholders, as shown below and available for download:
The tariff is available in the last two pages of this MGE filing with the Public Service Commission.
RENEW Wisconsin is available to help any MGE customer business or non-residential customer take advantage of the program, and we are also encouraging other Wisconsin utilities to follow the lead and offer a similar program for their customers to directly access clean, renewable energy!
Press Release: Madison and Middleton select winning offer for solar program

Press Release: Madison and Middleton select winning offer for solar program

For Immediate Release

More Information:
Katie Crawley, Mayor’s Office
Klausing, RENEW Wisconsin

A team from Full Spectrum Solar installs a solar array
for a 2016 Group Buy Participant
May 9, 2017 –
The Cities of Madison and Middleton have selected the winning offer
from contractors who competed to serve the MadiSUN Solar Group Buy program, which
helps residents easily and affordably invest in solar electric systems on their
homes. The cities have selected a collaborative bid from Full Spectrum Solar and Midwest
Solar Power
, two solar installation companies based in Madison.
The MadiSUN Solar
Group Buy program
allows Madison and Middleton residents to “go solar”
together.  MadiSUN used a competitive Request for Proposals process to
seek offers from solar companies across the region, and dozens of
companies were invited to bid. For the first time, the program selected a
collaborative bid from two companies, who will offer the same price and
The 2017 MadiSUN solar program launched on April 24, 2017
Katherine Klausing, MadiSUN Program Manager, said “we were really pleased with the
competitive offers we received.” The program evaluated bids based on pricing,
work quality, customer service and the company’s qualifications.  “This is going to be a great deal for
families who are interested in going solar this year. Our participants say that
they feel better knowing there’s a trusted company that has been vetted by our
program. By going with the group buy and benefitting from the low price we
negotiate, families can save an extra 10 percent compared to what they would
pay to go solar alone.”
Alarik Rosenlund,
Co-Owner of Midwest Solar Power
, says his company is happy to partner with
the program to bring more solar energy to local residents. “This year may
be a real sweet spot for anyone looking at installing solar, especially with
the tax credits and rebates available,” Rosenlund said. But it’s not just
about the economics. “This is a great way for people to take action on
something really important.” 
The cost of installing solar has never been lower, and households
can receive a Federal Tax Credit for 30 percent of the system cost, while
Wisconsin’s Focus on Energy program offers up to $2,000 in additional rebates.
New solar education
events were also announced
, aimed at helping residents learn more about
solar energy and the options available for installing solar. All events are
free and open to the public. The dates, times, and locations information
sessions are available at
and enclosed below.
Madison Mayor Paul Soglin
accepted a SolSmart Gold award
Madison earned a
“gold” designation from
SolSmart, the highest level of
recognition from a national program under the U.S. Department of
Energy’s SunShot Initiative
. The “gold” designation recognizes the city’s
efforts to accelerate solar development, from improving permitting and zoning
for solar, to investing in financing and solar workforce training programs. The
announcement took place at on Monday at the National Planning Conference in New
York City.
“Madison’s commitment to continued utilization of solar
energy is genuine,” said Madison Mayor
Paul Soglin
in a statement.  “We have our Green Power Program in
which we train new workers to install solar, our goal of producing one Megawatt
of Solar by 2020 and incredible partnerships like SolSmart and others.  We
are on our way!”
As a
SolSmart Gold designee, Madison received national recognition for adopting
programs and practices that make it faster, easier, and cheaper to go solar. A
SolSmart designation is a signal that the community is “open for solar
business,” helping to attract solar industry investment and generate economic
development and local jobs.
Madison recently became the first community
in Wisconsin to commit to a goal of 100 percent renewable energy.


is a national designation and technical assistance program that recognizes
leading solar communities and empowers additional communities to expand their
local solar markets. Funded by the U.S. Department of Energy SunShot
Initiative, SolSmart strives to cut red tape, drive greater solar deployment,
and make it possible for even more American homes and businesses to access
solar energy to meet their electricity needs. Learn more at
About MadiSUN Solar
Group Buy
works to expand solar energy adoption through a comprehensive, community-wide
approach. This group purchase program
is operated by RENEW Wisconsin Inc., a nonprofit organization, on behalf of
the City of Madison, with support from the
City of Middleton. The goal of the program
is to increase solar education and adoption in
the Madison and Middleton areas through a group purchase and competitive
bidding process. In conjunction with this program, RENEW Wisconsin and the City
of Madison will partner with
Summit Credit Union to provide a special solar
loan program for Madison residents.
summer, participants can learn more and sign up at
Solar Information
All events are free and open to the public. Participants
should RSVP to

1. Madison
College, Truax Campus

Tuesday May 16th at 6pm
Protective Services Building, Room 215,
1701 Wright St, Madison
2. Goodman
Community Center

Tuesday June 6th at 6pm
Merrill Lynch Room, 149 Waubesa St, Madison
3. Good Shepherd
Lutheran Church

Tuesday June 13th at 7pm
Peterson Hall, 5701 Raymond Rd, Madison
4. Middleton
Public Library

Wednesday June 28th at 6:30 p.m.
7425 Hubbard Ave, Middleton
5. Catholic
Multicultural Center

Thursday July 6th at 7pm
1862 Beld St, Madison
6. Capital
Brewery & Bier Garten

Monday July 17th at 5:30pm
7734 Terrace Ave, Middleton
7. First
Unitarian Society

Sunday July 30th at 12:30 p.m.
900 University Bay Dr, Madison


The solar system: Advocates say solar still a good bet for businesses

One of two Solar America Cities in Wisconsin, Madison has attracted a cluster of businesses, consultants and supporters working to light up the local economy with the power of the sun. InBusiness Greater Madison Editorial Director Joe Vander Plas interviews the people that are leading the solar power shift in Madison, including Full Spectrum Solar Director Burke O’Neal, American Family Insurance Facilities Director Mark Pauls, City of Madison Facilities and Sustainability Director Jeanne Hoffman, RENEW Wisconsin Program and Policy Director Michael Vickerman, Sustain  Dane Interim Executive Director Jessie Lerner, Willy Street Co-op Operations Director Wynston Estis and Kate Schachter of Union Cab.

Full Spectrum Solar Storefront
Full Spectrum Solar | Photo Credit: InBusiness Magazine

“Despite fewer incentives for installing solar energy systems, advocates say it’s still a good bet for businesses- and getting better all the time.” –  InBusiness Greater Madison